If your child is in the Class of 2022, now is the time for them to start showing colleges that they’re curious. Demonstrating interest is increasingly a more significant factor in the admissions process than in years past. 

Your kid is probably getting emails everyday from colleges they’ve heard or and others they have not. Digital outreach is the only way for colleges to connect with prospective students right now so colleges and universities have made the investment in it expecting it will have a major impact on the applications they receive for the 2021-22 admission cycle. 

Right now, virtual events are big and your child (and sometimes you) need to be attending them....

Every day for the past two weeks, another college has announced that they will be test-optional for the high school graduating class of 2022. If you have a junior, you’re probably wondering, “should they take the SAT or ACT?” For many students, the answer is, yes – you should at least consider taking the tests. Whether or not the scores should be or will be submitted depends on a variety of factors. 

Test-optional policies are an opportunity for you, your child and your college counselor to decide if and how a standardized test can best support your child’s application. Scores can be withheld if they will not help. However, by not taking the test at all, students...

I’ve been on a rampage over the past week on social media decrying the need for any school to give students “grades” this spring. In the midst of all that we’re going through as a country and even as a world, As, Bs, 92s, 87s and Cs, seem pointless. 

No teacher who is new to teaching online can grade as fairly as they are accustomed to. No student who is new to taking classes online can offer consistent maximum effort on a digital platform while being distracted and possibly confused. And most of all, let’s not forget that we, all of us, are in a CRISIS and have had to make a ton of life adjustments that are disruptions to our normal routines. This COVID-19 thing is...