Happy New Year, parents! By now, you might be tired of hearing it, but let me be the first to wish you a happy, focused, and productive 2025 when it comes to your teen’s college admissions journey. I’m Shereem Herndon-Brown, Chief Education Officer and founder of Strategic Admissions Advice, and I’m here to ensure that parents of the Class of 2026 know exactly what they need to do now to set their teenren up for success.

January may feel far from college applications, but trust me—being proactive now will make all the difference later. Every year, I encounter families who come to us in August, September, or even October, wishing they’d started sooner. This doesn’t...