The college admissions process is filled with stress, uncertainty, and endless information. Parents and students alike often feel overwhelmed by the sheer number of tasks they must complete—researching schools, writing essays, securing recommendations, and strategizing for success. It’s easy to get lost in the chaos.

But what if there was a way to simplify it all? What if, instead of more stress, you could focus on just four key elements that actually matter? We’ve created a simple yet powerful framework: L.E.S.S.—List, Essay, Story, and Strategy. By focusing on these essentials, you can help your teen not only survive the process but thrive in it.

1. The Power of a Balanced College List
   The foundation...

Want Your Teen to Stand Out? You Need a Story and a Strategy. 

Welcome to the College Application Action Plan (CAAP)!

Let’s be real—college admissions is wild right now. Acceptance rates are plummeting, competition is fierce, and schools are looking for students who don’t just check boxes but stand out in meaningful ways. The problem? Most students (and parents) don’t know how to tell that story effectively. 

That’s why I created the College Application Action Plan (CAAP)—a program designed to help families cut through the noise, get strategic, and make sure their teen stands out.

For $47/month, families gain access to expert advice, structured guidance, and real-world strategies that turn the chaot...

College rejections can be disheartening. But with a strategic college list, you can significantly improve your teen's acceptance odds. Here's how:

• Know Your Numbers: Research average GPAs and test scores for colleges on your list. Aim for a mix of schools where your teen is competitive and "safety schools."

• Consider "Fit": Don't just focus on rankings. Look for colleges that align with your teen's academic interests, personality, and preferred campus environment.

• Research Early Decision and Early Action: These options can increase your teen's chances at certain schools, but understand the deadlines and restrictions.

• Balance is Key: Include a variety of colleges in terms of size, loca...

The path to college stands as a monumental milestone in the pivotal journey of guiding our teens toward a bright future. It's a time filled with potential, dreams, and, admittedly, a fair share of anxieties. Have you ever stopped to ponder whether your teen is receiving the tailored, strategic guidance necessary to navigate the complex maze of college admissions? 

The Stark Reality
With burgeoning caseloads, the average high school college counselor is stretched thin, managing hundreds of students. The question that begs to be asked is: Can they truly offer the personalized, in-depth strategy that your unique teen needs? While their intentions are undoubtedly pure, the sheer volume of their responsibili...

Most kids have been in school for a month now - if not more - and should all be “settled” into a routine that includes waking up early, staying up later than we want them to and, of course, contemplating the all-important college admissions question:

“What should I be doing now, to get into college later?”

Every month or every year of high school counts towards having more or less college options. Whether it’s grades or activities or visits or essays, high school students who want selective schools are putting in the work now. 

Is your kid putting in the work? 

If you have no clue on what your child should be doing this month as it relates to getting into college, I’ve made it easy for you. See belo...

As a parent of a high school student, my son and I both bombarded with email and mail from colleges. Where does this all come from? It comes from colleges and agencies buying our information from college testing agencies such as the SAT and ACT. It can be overwhelming but since I’ve been in this profession for over 20 years, I can at least steer my son (and my wife) to the resources that I think offer good perspective and information.

Here are five of my favorites: 

www.collegescorecard.ed.gov/

www.collegeconfidential.com

www.collegexpress.com

www.collegedata.com

www.youvisit.com

Hopefully these help you to get started. If you want more information, let’s connect for a 60-minute Strategy Sessio...

Senior year is here! (or almost here ….) Now is the time to applaud your kid’s junior year efforts and really start to engage them on their college list, essays and application strategies.

Ok, but how? 

By now, they should have started their Common Application, right?!!!  No? Please have them start now. https://www.commonapp.org/ It’s nice to get a jump on this and not wait until the Fall when life can get hectic.

What else? 

Below are the top 3 things rising seniors must do this Summer. 

1) Visit colleges 

Whether you can go in person or have to visit virtually, now is the time for your kid to get more familiar with colleges they may apply to. For two reasons: 1) they need to orient themselves...

Whatever you call the school counselor at your child’s high school -- guidance counselor, college counselor, etc -- please know that they are an integral part of the college application process. A few elements of their job are: 

• to offer college advice to you and your child
• weigh in on the selection of courses for each year
• write a school counselor recommendation on behalf of your child
• send the transcript
• communicate with colleges about your child’s application and interest

Some school counselors do this better than others, and usually it depends on their caseload of students. 

As a parent, you should attend any college preparation presentations that your school offers, especially now during...

Today I'm talking to juniors, the class of 2021. Believe it or not, you're going to be applying to college in 12 short months. Right now, you need to consider visiting colleges and learning more about them. Whether it's Columbus Day or Veterans Day, several three-day weekends are coming up this fall that you can take advantage of. They're expecting you to attend their open houses, so please go to the websites of the schools that you're interested in and see when they have prospective students' days, particularly for juniors they are called Open Houses.

I would start with something local to you. There's no need to get on a plane or a train right now. Check out something that you can see within driving p...