You know that moment when you think, “College is years away, we’ve got time…”? Yeah, don’t. I get it. It feels far off when your kid is a freshman or sophomore. But here’s the thing. The earlier you start, the more options your teen has, and the less stressful the whole process becomes.

Think about it this way. If your child waits until junior year, they’re running a race that already started. Colleges notice patterns. They notice rigor. They notice initiative. You want your kid to stand out.

Here’s what you need to know, broken down into three simple, actionable areas: standing out academically, visiting colleges early, and planning a testing strategy.

🎓 1. Help Your Child Stand Out Academically a...

Every fall, many parents reconnect with their college experience through homecoming season. It is a time filled with pride, nostalgia, and memories of campus life. But as the college admissions landscape evolves, the concept of legacy admissions is changing too.

Legacy admissions when colleges give preference to the children of alumni have long been a source of both opportunity and controversy. Several selective universities, including my alma mater Wesleyan University, have made the decision to eliminate legacy preference altogether.

This shift raises an important question for parents: What does legacy status mean for my child’s college chances?

What Is a Legacy Policy?

A legacy policy means that a...

Let’s talk about it, junior parents.

Right now, you might be watching your senior parent friends panic over essays, deadlines, and recommendation letters  and thinking, “Whew, glad that’s not me yet.” But here’s the thing: your turn is coming faster than you think.

If you wait until next summer to start building a college list or visiting campuses, you’re already behind.

This season  fall into early winter  is the best time to start planning how your family will explore colleges. And I don’t just mean clicking through websites or scrolling through TikTok campus tours. I’m talking about making a real plan.

Here’s where to start.

1. Visit locally first

Before hopping on a plane or booking a big coll...

If you’ve been paying attention to college trends lately, you might have noticed a surge of interest in Southern schools, especially large public universities in the Southeast. Think University of Texas, University of Georgia, University of Florida, Clemson, and University of South Carolina.

You’ve probably heard it in passing, maybe in the Wall Street Journal, about kids saying “move over Harvard, the South is the new thing.” And honestly, I get it. The weather, the vibe, the energy. It is magnetic. But here’s the thing: popularity alone shouldn’t be the reason your teen applies to a school.

I want to unpack why these schools are so appealing, what parents need to know, and how you can help your chil...

If you’re the parent of a high school junior in the Class of 2027, you’ve probably already felt it: college admissions is more competitive than ever.

Acceptance rates are shrinking, stress levels are rising, and families are left wondering: How do we make sure our teen stands out?

The truth is, great grades and test scores aren’t enough anymore. Colleges want students who know how to tell their story and present themselves strategically.

That’s exactly why I created The College Application Action Plan (CAAP).

CAAP is designed to help families cut through the noise, reduce stress, and give students the tools they need to shine in this process without the overwhelm.

For just $47/month, you’ll get the...

If your teen is a high school sophomore—a member of the Class of 2027—you’ve already felt the competitive pressure. The truth is, building a profile that earns admission to top colleges doesn’t begin with the application forms; it begins with strategic decisions made during sophomore year.

Waiting is the #1 mistake, costing your family valuable opportunities in course selection, extracurricular focus, and summer planning. To win in today’s admissions environment, you need an actionable plan now.

The Problem: Your High School Counselor is Overwhelmed 

We know you want to rely on your high school guidance counselor, but most are spread too thin—juggling hundreds of students and unable to provide the de...

When it comes to college applications, grades and test scores get a lot of attention. But there’s one element that can truly set your teen apart: recommendation letters. These letters help admissions officers see your child as more than numbers on a transcript. They add depth and context to an application.

In this post, we break down counselor, teacher, additional, and peer recommendations, and provide actionable advice for parents.

Here's Why Recommendations Matter

Colleges receive thousands of applications each year. Many students have strong grades, test scores, and extracurriculars. Recommendations show who your teen is beyond the numbers.

🎓 They demonstrate your teen’s character and contributio...

Hi parents ~ 

If you’ve been following me for a while, you know this time of year is what I call “game time.” September, October, November. Three months that will make a massive difference in your teen’s college journey, whether they are a freshman, sophomore, junior, or senior.

This is not about adding pressure. It is about adding clarity. The reality is, the next 90 days set the tone for the rest of the year. Let’s talk about what each grade should focus on right now, and how you, as parents, can play a supportive (but not overbearing) role.

Seniors: This Is Your Super Bowl Season

🎯 Finalize and balance your college list
Make sure your teen has a realistic mix of reach, target, and safety school...

Welcome, parents.

It’s officially August, and if you're anything like most families of rising seniors, you're feeling a mix of excitement, panic, and deep confusion. I get it. The Common Application is now live, and your teen is technically supposed to start applying to college. But there’s a new twist in 2025: Artificial Intelligence. Yes, we need to talk about it.

As a college admissions professional with over 20 years of experience (and someone who now leads a company helping families just like yours), I want to help you cut through the noise and give you real, actionable advice.

This is about how your teen can ethically and effectively use tools like ChatGPT, Grammarly, and other AI programs wit...

I work with families across the country to create personalized, thoughtful college application strategies. And today, I want to talk to you, not your teen, for just a moment about something that matters more than it may seem at first:

👉🏽 Your teen’s intended college major.

Before you eye-roll and say, “We’ll figure that out later,” hear me out.

🎥 Here's Why I’m Talking About Majors Right Now

When students start listing schools, their “intended major” is often an afterthought—or worse, a reaction to social media trends. But majors matter. In fact, they’re one of the core four elements we use at Strategic Admissions Advice to build strong college lists:
📍 Cost
📍 Location
📍 Major
📍 Career goals

🚫 Th...