why this college essay

The “Why This College” Essay is More Important Than the Personal Statement

Across to country, many seniors are realizing that the college application process is real and upon them. It’s a terrifying and exciting time to be in the 12th grade. As…

3 Reasons How and Why Seniors Should Visit Colleges in the Next 60 Days

Seniors (and their parents) are starting to feel the pressure. Decisions have to be made and schools need to be applied to. Within the next 60 days, there’s a good…

Parents do not do this

The Do’s and Don’ts for Parents and the College Admissions Process

  I love my children dearly. As a father of four, there are only a few things I would not do for them to ensure their happiness. Would I choose…

What You Can Do While the Common App is Down

For seniors (or parents) who are trying to log into the Common Application account this week, I’m sure by now you’ve realized that you can’t.  The Common App is taking…

Why Applying Early to Colleges is Essential

Why Applying Early to Colleges is Essential

  In less than six weeks, colleges will begin accepting applications from the class of 2018. In fact, a few schools — U of Alabama, Wake Forest — begin accepting…

3 Things to Know About Summertime Visits and Interviews

Parents, here are 3 Things to Know About Summertime Visits and Interviews

Can we all agree that few things in life are better than summer? With the sun shining, most of us smile more, laugh more and simply enjoy our families.  With…

baby typing graduation

When Writing a College Essay, Document, Don’t Create

Writing a college essay is hard. Very few students go into the writing process “pumped” to sit in front of a computer to tell a story. It’s part laborious, often…

For College Students, Summertime is NOT (necessarily) "Downtime"

Why college admissions offices LOVE students who finish strong!

The old adage of “it’s not how you start, it’s how you finish,” is extremely applicable to grades 9-11. With all that June brings — sunshine, more smiles, more tests,…

How Much Independence Should Parents Give Their Kids in the Admissions Process?

How Much Independence Should Parents Give Their Kids in the Admissions Process?

I get the question a lot, “How much independence should parents give their kids in the admissions process?” especially from moms and dads who have not historically helped their kids with…

Your Kid's College List Should Look Like

Your Kid’s College List Should Look Like…….

  No bigger question is on the mind of junior families right now than, “What should my kid’s college list like?” Or to rephrase it: “Where should he/she apply?” It…